The Evian Choice
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People either drink tap water or they don’t. There’s no middle ground here. 
Some of us are brave enough to drink the local tap water in countries as exotic as Burundi and some of us won’t drink tap water certified to be germ free by the local government. Some of us drink only bottled water with fancy names such as Evian or Pellegrino. I have been brave (or foolhardy) in trying out tap water in most places I have traveled to. But when one is depending on the Lonely Planets and the Rough Guides for guidance to countries one doesn’t know much about, eventually one succumbs to the marketing hype and plow down for the bottled variety of the essential liquid.
Today, at a bar here in Colorado, I overheard the bartenders discussing how the French named Evian, the famous bottled water company, as such: spelled backwards it’s N-A-I-V-E. Yikes!
Though this is not entirely true, it does give one pause.
It is interesting that patriarchs in Venice are urging Catholics there to give up bottled water for Lent and to drink tap water! Now is that E-V-I-A-N or not??
If you haven’t already read Fast Company’s article on bottled water, you must read it: Message in a Bottle.
Here’s a hilarious parody on bottled water by Penn & Tiller.